Fashion is a fast-moving, highly competitive, multibillion dollar industry. Our national team of attorneys has decades of experience in the key legal areas affecting the fashion industry—from intellectual property and corporate transactions to employment matters and litigation.

We understand the unique characteristics and challenges of the fashion industry and represent fashion and lifestyle brands ranging from emerging companies to established, global corporations. The team has recognized skill in brand development and protection, corporate expansions and financings, data security, branded credit cards and loyalty programs, real estate, and employment issues.

Intellectual Property

The engine of a fashion company is its intellectual property—its brand, its designs, its technical innovations. We have decades of experience in this area. Our attorneys counsel fashion clients on trademarks, copyrights, design and utility patents, unfair competition, internet, and domain name matters. Whether our client is a small brand with growth potential or a large omni-channel fashion company, we provide due diligence and counseling that allows each brand to build on its strengths and devise a strategic plan to grow, protect, and enforce its IP assets.

Corporate Expansion and Fashion Financing

Finding the right investment partner is key to a brand’s growth. Our team works closely with business leaders, investment bankers, and accountants to help find the best fit.

We assist fashion brands at all stages of growth. Our M&A/Private Equity attorneys represent buyers (both strategic and financial) and sellers ranging from small, privately held operations to multinational public companies. The scale of our practice and depth of our deal experience enables us to be responsive to the individual requirements of each client and transaction, no matter the deal type or size.

Human Resources for Corporate and Retail Divisions

We help fashion companies maintain a safe and positive workplace for their employees. We advise in many management-side employment matters, including drafting employee handbooks for corporate or retail employees and providing corporate training sessions on key aspects of employment law such as anti-harassment and anti-discrimination. If an issue arises, we represent fashion brands in all phases of litigation, including employment-related class actions.

Retail Leasing

Ballard Spahr is nationally recognized for excellence in real estate matters. We help clients find the right locations and negotiate the best terms for a brand’s brick-and-mortar stores. We have experience working with leading retail leasors in the United States. and Canada and work to draft the most favorable terms for brands in long- and short-term leases. We also assist brands in retail lease disputes.

Advertising, Social Media, and Sweepstakes

Social media and advertising are crucial to marketing a fashion brand. We counsel clients on advertising content on social media including Instagram® and Facebook®. In addition, we work with brands to develop contests and sweepstakes terms and conditions prior to launch.

Data Privacy

Data privacy compliance is essential for businesses operating brick-and-mortar stores as well as e-commerce sites. Our Privacy and Data Security team helps fashion brands protect key information and build a trusted reputation with customers. We counsel on data privacy policies and compliance with evolving state and federal data privacy laws. We also provide training for brand employees on day-to-day data privacy matters.


We help fashion brands comply with all regulatory requirements, such as the Foreign Corrupt Practices Act and the U.K. Bribery Act. We assist brands in finding ethical partners with whom to do business, both domestically and abroad. To help a brand build a culture of compliance, we draft ethics and business policies involving areas such as blogging and social media, confidentiality, insider trading, antitrust, anti-bribery, and sexual harassment and discrimination. We also conduct in-person or webinar training to company employees or business partners to help enforce compliance standards.