Trademarks and copyrights are critically important to an organization's identity, reputation, and market position. Clients across industries trust us to develop and protect these valuable assets through portfolio development, maintenance and enforcement, dispute counseling, and litigation.

Whether a client wants to stand out in a crowded market or preserve an established and successful brand, our trademark and copyright lawyers have the insight, skill, and experience to assist. We have extensive experience across fields—from retail and consumer products to major media and entertainment companies to software, energy, and pharmaceuticals.

Ballard Spahr was named 2019 national Copyright Law Firm of the Year by U.S. News and World Report – Best Lawyers, which has ranked us in its highest tier nationally every year since 2014.

Our trademark clients own some of the most recognizable marks in the world. We provide comprehensive, strategic brand counseling and analysis—from due diligence, mark selection, and registration to clearance, policing, and enforcement. We also understand how new technologies affect brand strategies, including social media, contextual advertising, and affiliate network advertising.

Clients trust us with their trademark portfolios—which often contain thousands of marks across the globe—because we are known for devising strong, enforceable domestic and international brands. Should those brands become threatened, the litigators on our team have a track record of success handling infringement, unfair competition, and other disputes in all legal forums, including the Trademark Trial and Appeal Board.

On the copyright side, we advise clients on protectability, infringement, fair use, copyright clearance, and the use of third-party materials. We obtain registrations, guide clients through licensing, acquisitions, and sales of their work, and negotiate agreements for the commercialization of copyrighted and derivative works.

We also develop and implement copyright policies—including those governing website use and privacy—and counsel clients on how to use the works of others and to exercise their statutory right of termination with older copyrights, enabling them to recapture their interests and negotiate more favorable licenses.

Client industry sectors include:

  • Consumer Products
  • Education
  • Energy
  • Food and Beverage
  • Gaming
  • Hospitality
  • Life Sciences
  • Manufacturing
  • Media and Entertainment
  • Pharmaceuticals
  • Retail
  • Sports
  • Technology
  • Telecommunications


Hara K. Jacobs
Practice Leader
Tel 215.864.8209