Trademarks and copyrights are critically important to an organization's identity, reputation, and market position. Clients across industries trust us to develop and protect these valuable assets—online and everywhere else—through portfolio development, maintenance and enforcement, acquisitions, licensing, dispute counseling, and litigation.


Whether a client wants to stand out in a crowded market or preserve an established and successful brand, our trademark and copyright lawyers have the insight, skill, and experience to assist. We have a lengthy track record across fields—from retail and consumer products and major media and entertainment companies to software, energy, and pharmaceuticals.

Our trademark clients own some of the most recognizable marks in the world. We provide comprehensive, strategic brand counseling and analysis—from due diligence, mark selection, and registration to clearance, policing, and enforcement. We also understand how new technologies affect brand strategies, including social media, contextual advertising, and affiliate network advertising. And to fight the ever-growing panoply of Internet threats—from cyber-squatters and phishers to deceptive marketers—we have made good use of federal laws like the Anti-cybersquatting Consumer Protection Act (ACPA), Digital Millennium Copyright Act (DMCA), Uniform Domain Name Dispute Resolution Policy (UDRP) proceedings, and Lanham Act to safeguard our clients’ interests.

Clients trust us with their trademark portfolios—which often contain thousands of marks across the globe—because we are known for devising strong, enforceable domestic and international brands. Should those brands become threatened, the litigators on our team have a track record of success handling infringement, unfair competition, and other disputes in federal and state courts, the Trademark Trial and Appeal Board, the World Intellectual Property Organization (WIPO), and other forums, including international courts and tribunals working together with our extensive network of international counsel.

On the copyright side, we advise clients on protectability, infringement, fair use, copyright clearance, and the use of third-party materials. We obtain registrations, guide clients through licensing, acquisitions, and sales of their work, and negotiate agreements for the commercialization of copyrighted and derivative works.

We also develop and implement copyright policies—including those governing website use and privacy—and counsel clients on how to use the works of others and to exercise their statutory right of termination with older copyrights, enabling them to recapture their interests and negotiate more favorable licenses.

Client industry sectors include:

  • Banking
  • Consumer Products
  • Education
  • Electronics
  • Energy
  • Franchising
  • Food and Beverage
  • Gaming
  • Hospitality
  • Life Sciences
  • Manufacturing
  • Media and Entertainment
  • Pharmaceuticals
  • Retail
  • Sports
  • Technology
  • Testing and Certification

Contact

Hara K. Jacobs
Practice Leader
Tel 215.864.8209
jacobsh@ballardspahr.com