Lawsuit Over Carl Sagan's 'Iconic' Saying Evokes Right of Publicity Issues That Are Becoming Common Amid AI Boom

Lynn Oberlander and Saumya K. Vaishampayan wrote for The Intellectual Property Strategist, a Law.com newsletter, about the owners of Carl Sagan's IP rights recently suing Luma AI, Inc., over their usage of a saying they claim is strongly linked to Carl Sagan in one of the artificial intelligence company's recent advertisements. This suit may provide insight into the broader question of how copyright can be applied to AI-generated content.

Lynn and Saumya are both members of Ballard Spahr's Media and Entertainment Law Practice Group.

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