Media Coverage

A post-Super Bowl Rush to Cash In on "Philly Special"

February 14, 2018

CBS News spoke to Ballard Spahr Trademark and Copyrights Partner Hara Jacobs on the intellectual property aspects of the “Philly Special,” a trick play that helped the Philadelphia Eagles clinch the Super Bowl. Since the win, four trademark applications have been filed on the name.

"The Philadelphia Eagles have a strong claim of infringement here in my view," said Ms. Jacobs. "Put another way, if you as a consumer came across this T-shirt, would you think Philly Special was the brand of apparel, or would you think the phrase Philly Special was celebrating that gusty, brilliant call perfectly executed by the Eagles? I'm going with latter, most definitely."

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