Article

When Parody Becomes a Competing Brand: The Trademark Risks of Influencer-Era Activism

World Trademark Review
By Devon Holstad
October 1, 2026

Devon Holstad, a member of Ballard Spahr's Media and Entertainment Law Group, wrote for World Trademark Review about recent legal disputes involving drag performers and established brands.

In this article, Devon examines the ongoing trademark lawsuit between Patagonia, a leading outdoor apparel company, and Pattie Gonia, a popular drag queen and environment activist, as well as strategic takeaways for brand owners.

Read the full article here. (Subscription may be required.)

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