If you are a social influencer, or you are a company that engages social influencers for online advertising and marketing, here's what you need to know about the Federal Trade Commission's enforcement guide updates.
The Federal Trade Commission recently announced proposed revisions to its endorsement guides. These revisions will affect how influencers and companies approach online endorsements and testimonials — especially on popular online platforms.
This is a three-part series. In this first part, we summarize the proposed revisions. The second part examines the most salient features of the revisions. Finally, we suggest ways to improve your contracts and avoid FTC enforcement actions — i.e., minimize liability and risk on both sides.
Click here to read the full alert.
Related Insights
Subscribe to Ballard Spahr Mailing Lists
Get the latest significant legal alerts, news, webinars, and insights that affect your industry.
Subscribe Copyright © 2025 by Ballard Spahr LLP.
www.ballardspahr.com
(No claim to original U.S. government material.)
All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, including electronic, mechanical, photocopying, recording, or otherwise, without prior written permission of the author and publisher.
This alert is a periodic publication of Ballard Spahr LLP and is intended to notify recipients of new developments in the law. It should not be construed as legal advice or legal opinion on any specific facts or circumstances. The contents are intended for general informational purposes only, and you are urged to consult your own attorney concerning your situation and specific legal questions you have.