White Paper: The Numbers Don't Lie: Why you should care about Baby Boomer demographics when thinking about a successful exit from your business
THOSE WILD AND CRAZY BABY BOOMERS
By definition, a Baby Boomer is someone born between 1946 and 1964. That’s over 75 million people in the United States—more than 26 percent of the total population. Baby Boomers became better educated than any prior generation of Americans. The stereotypical Baby Boomer has an optimistic, competitive, “can-do” personality. Due largely to those characteristics, Baby Boomers own a significant percentage of privately held U.S. privately held businesses—likely more than half of companies with more than a handful of employees.
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