Aliza R. Karetnick


In today's climate, consumers are quick to complain about a product via social media channels. Consumers' posts can go viral in minutes and a company's brand, reputation, and image can be altered quickly. The court of public opinion can carry significant weight and influence consumers.

Aliza Karetnick, a partner in the Litigation Department who often advises clients on brand protection, will address the ways in which businesses can respond effectively to a public relations fallout.

Topics will include:

  • Assessing the "first call" to make when your brand's reputation is in danger
  • Managing and addressing all sides of crisis management
  • Devising strategies for your company when a counterfeit hits the market and consumers are in danger from harmful ingredients
  • Creating counterfeit-prevention measures to protect your brand
  • Establishing early-prevention plans and ways to monitor a crisis before it starts

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Related Practices

Intellectual Property
Retail and Fashion