Protecting the PB&J – Preserving IP Rights from Concept to Market

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In this episode, our Ballard lawyers discuss intellectual property considerations for products before and after entering the market. Understanding the patent and trademark landscape before fully developing and launching a new product is critical to avoiding infringement of another’s IP and capitalizing on the protections available for your business. Insights for enforcement and potential remedies for infringement are also shared.

Participating in this discussion are Carly Gubernick and Lara Ruggerio, both of whom are Associates in Ballard’s Philadelphia office, and Sommer Zimmerman, an Associate in Ballard’s Atlanta office.

View the recording transcript here. 

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