Amanda Schneider is the Chief Marketing and Business Development Officer (CMBDO) at Ballard Spahr, an AmLaw 100 law firm, based in the Washington, DC office. She leads the firm's marketing, business development, communications, and brand strategy to support strategic growth, client development, practice priorities, revenue-generating activities, and market positioning.
As CMBDO at Ballard Spahr, Amanda Schneider leads:
- Oversight of more than 60 marketing and business development professionals
- Marketing strategy and execution
- Business development and client development programs
- Firm communications
- Client growth and relationship strategy
- Brand strategy and market positioning
- Thought leadership strategy and amplification
- Cross-functional collaboration with firm leadership and attorneys to support growth and practice priorities across 19 offices and 750 attorneys
Professional Highlights
Professional Activities
Member, Legal Marketing Association
Speaking Engagements
Moderator and Panelist, "C-Suite Perspectives – CMO Panel Session," Legal Marketing Association Mid-Atlantic Winter Social, December 2025
Moderator and Panelist, "Unlocking Your Synergy Superpower – Collaboration Among Verticals Elevates Your Value and Client Outcomes," Legal Marketing Association Mid-Atlantic Conference, September 2024
Speaker, "Marketing Tactics for Lawyers in a 'Like, Share, Follow' World," International Lawyers Network Conference, November 2021
Insights
CMO Series Digital Masterclass: Amanda Schneider on How to Integrate Individual and Law Firm Brands Online, Passle CMO Series Podcast, October 2024
Legal Marketing Technology, Leadership, and Culture, International Lawyers Network Law ILN-telligence Podcast, May 2024
Retain Your Talent: How to Inspire Lawyers to Stay with Your Firm for the Long Term, The Lawyer's Edge Podcast, November 2022
Related Insights
Credentials
Education
University of North Carolina at Chapel Hill (B.A. 1999)