As Chief Marketing and Business Development Officer, Amanda Schneider leads the firm’s full-service marketing, business development, and communications functions. With more than two decades of experience across the legal, professional services, consulting, and corporate sectors, she partners with firm leadership to advance Ballard Spahr’s strategic direction, including its practice priorities, client‑growth initiatives, and brand positioning.
Before joining Ballard Spahr, Amanda served in a senior marketing leadership position at Cooley LLP, where she led marketing and client development strategies in collaboration with the firm’s attorneys. She previously spent over 14 years as Chief Marketing and Business Development Officer at Epstein Becker Green, where she guided firmwide initiatives that earned industry recognition for innovation, digital strategy, and thought leadership. Earlier in her career, she held senior roles at other Am Law 100 and 200 firms and worked in consulting and corporate environments.
A frequent speaker and contributor on legal marketing strategy, Amanda has presented at Legal Marketing Association programs and been featured on podcasts addressing brand integration, attorney engagement, and cross‑functional collaboration. Teams she has led have been recognized with multiple industry awards, including honors from the Legal Marketing Association, BTI Consulting Group, and the New York Law Journal.
Professional Highlights
Professional Activities
Member, Legal Marketing Association
Speaking Engagements
Moderator and Panelist, "C-Suite Perspectives – CMO Panel Session," Legal Marketing Association Mid-Atlantic Winter Social, December 2025
Moderator and Panelist, "Unlocking Your Synergy Superpower – Collaboration Among Verticals Elevates Your Value and Client Outcomes," Legal Marketing Association Mid-Atlantic Conference, September 2024
Speaker, "Marketing Tactics for Lawyers in a 'Like, Share, Follow' World," International Lawyers Network Conference, November 2021
Insights
CMO Series Digital Masterclass: Amanda Schneider on How to Integrate Individual and Law Firm Brands Online, Passle CMO Series Podcast, October 2024
Legal Marketing Technology, Leadership, and Culture, International Lawyers Network Law ILN-telligence Podcast, May 2024
Retain Your Talent: How to Inspire Lawyers to Stay with Your Firm for the Long Term, The Lawyer's Edge Podcast, November 2022
Related Insights
Credentials
Education
University of North Carolina at Chapel Hill (B.A. 1999)