A headshot of Amanda Schneider.

Amanda Schneider

Chief Marketing and Business Development Officer
Washington, DC

Amanda Schneider is the Chief Marketing and Business Development Officer (CMBDO) at Ballard Spahr, an AmLaw 100 law firm, based in the Washington, DC office. She leads the firm's marketing, business development, communications, and brand strategy to support strategic growth, client development, practice priorities, revenue-generating activities, and market positioning.

As CMBDO at Ballard Spahr, Amanda Schneider leads:

  • Oversight of more than 60 marketing and business development professionals
  • Marketing strategy and execution
  • Business development and client development programs
  • Firm communications
  • Client growth and relationship strategy
  • Brand strategy and market positioning
  • Thought leadership strategy and amplification
  • Cross-functional collaboration with firm leadership and attorneys to support growth and practice priorities across 19 offices and 750 attorneys

Professional Highlights

Professional Activities

Member, Legal Marketing Association

Speaking Engagements

Moderator and Panelist, "C-Suite Perspectives – CMO Panel Session," Legal Marketing Association Mid-Atlantic Winter Social, December 2025

Moderator and Panelist, "Unlocking Your Synergy Superpower – Collaboration Among Verticals Elevates Your Value and Client Outcomes," Legal Marketing Association Mid-Atlantic Conference, September 2024

Speaker, "Marketing Tactics for Lawyers in a 'Like, Share, Follow' World," International Lawyers Network Conference, November 2021

Insights

Credentials 

Education

University of North Carolina at Chapel Hill (B.A. 1999)