Brian W. LaCorte leads the firm’s Intellectual Property team in Phoenix. Nationally recognized as a preeminent intellectual property lawyer, he handles bet-the-farm patent litigation and high-profile infringement disputes with invaluable IP assets on the line.
Brian focuses on patent and trademark litigation, and many of his cases have made new law, as well as national headlines. He represents public and privately held companies across industry sectors, including technology, software, retail, automotive, and hospitality. He has litigated more than 100 IP matters and has a track record of success in state, federal, and appeals courts across the country—including in hotbeds of IP litigation like Delaware, Texas and California.
Among the many notable cases in which Brian has appeared as lead counsel, he has represented national retailers, innovative startup companies, and large technology firms, including:
- Arden Innovations v. Discount Tire (Western District of Texas) Secured voluntary dismissal of claims and early exit from national enforcement campaign centered in Waco against prominent automotive component suppliers and tire retailers.
- Tellagemini Communication LLC v. GoDaddy (Western District of Texas) Obtained effective early outcome amidst numerous defendants pursuing expensive alternatives, avoiding litigation fight over highly questionable patents-in-suit.
- Parsons Xtreme Golf LLC v. Taylor Made Golf Co. Inc. (District of Arizona) Achieved extraordinary settlement for Parsons Xtreme Golf LLC a patent infringement lawsuit against TaylorMade Golf Co. Inc. involving 23 patents for golf equipment.
American Intellectual Property Law Association, member, Committee on Alternative Dispute Resolution
Arizona "Smart Beginnings" Task Force, member
Arizona Governor's Statewide Youth Development Taskforce, past member, Education Subcommittee
Association of Trial Lawyers of America/American Association for Justice, past member
Arizona Coalition to End Homelessness, past member
Recognition & Accomplishments
World Trademark Review 1000: The World’s Leading Trademark Professionals, 2021
The Best Lawyers in America, intellectual property litigation, patent litigation, trademark law, 2009-2021; "Lawyer of the Year," Trademark Law (Phoenix), 2019
Named a "Southwest Super Lawyer" for excellence in intellectual property practice, 2007-2017
AV Peer Review Rating, and rated AV Preeminent® 5.0 out of 5 in Intellectual Property, Martindale-Hubbell, 2007-2020
Recipient of awards and recognition from the State Bar of Arizona and the Maricopa County Bar Association
Co-speaker, "Post-Grant Proceedings before USPTO's PTAB", Managing Intellectual Property International Patent Forum 2016, London, March 9, 2016
Panelist, "International Business: Navigating Risk on the Road to Growth," Ballard Spahr, City National Bank, Eversheds, and McGladrey seminar, Las Vegas, June 22, 2012
Emerging Copyright Issues in the Internet, National Education Telecommunications Association, 2000
Board Memberships & Community Service
Arizona State University, ex-officio member, Board of Trustees
Arizona State University Alumni Association, Chair, Board of Directors
Crisis Nursery, past executive board member
Southwest Human Development, past President
George Washington University Law School (J.D. 1988)
Recipient, Trial Lawyers' Award
Arizona State University (B.S., cum laude, 1985)
U.S. District Court for the Western District of Texas
U.S. Court of Appeals for the Ninth Circuit
U.S. Court of Appeals for the Federal Circuit
U.S. Supreme Court