Respect the Razorblade: How to Protect Your IP When Your Business’s Business Is Repeat Customers
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In this episode, we discuss how your intellectual property can be leveraged to maximize the profitability of nonconsumable devices and their complementary consumable products. While profits can be made via the initial sale of larger items—like printers, video game consoles, or razor handles—even greater profits are possible with the repeat sale of complementary consumable items—like ink cartridges, video games, and razor blades. Establishing a strong IP portfolio that captures both the device and its complement is crucial to the profitability of the product pair and your company’s success.
Participating in this discussion are Carly Gubernick, an associate in Ballard’s Philadelphia office, and Sommer Zimmerman, an associate in Ballard’s Atlanta office.
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