
Aliza Karetnick, Practice Leader of the Commercial Litigation and Dispute Resolution Group and Team Leader of the cross-practice Consumer Products and Retail Team, is a trusted legal advisor and trial lawyer with a complex commercial, class action and intellectual-property litigation practice.
Aliza has particular experience working with companies in the personal care, cosmetics, flavor and food industries, often advising manufacturers and retailers that include large, branded companies, independent and emerging companies poised for growth, and myriad industry service providers. Because Aliza monitors trends and invests the time to learn her clients' businesses, she is a true partner relied upon to guide companies through governance and compliance matters, claim substantiation issues and litigation avoidance measures.
Experience
Representative Matters
- Represent multinational perfumer and flavor producer in commercial litigation matters, enforcement of nondisclosure agreements, and regulatory matters, including FDA inspections
- Defend multinational personal care company in cases involving allegations of false advertising and PFAS
- Defend personal care holding company and subsidiary brands in false advertising class actions
Professional Highlights
Professional Activities
Independent Beauty Association
Personal Care Products Counsel
Cosmetic Executive Women
American Bar Association
Recognition & Accomplishments
The Best Lawyers in America, commercial litigation, 2022, 2023
2017 Diversity Award, Diversity Law Institute
Fellow, Litigation Counsel of America – Trial Lawyer Honorary Society, 2014-present
Speaking Engagements
Presenter, “Class Action Frequent Filers – Plaintiffs’ Targets & Punching Back,” IBA Technical & Regulatory Forum, March 1-2, 2023
Panelist, “Influencing Beauty: What Cosmetics Companies Need to Know in 2022,” 9th Annual Legal, Regulatory and Compliance Forum on Cosmetics & Personal Care Products, May 11-12, 2022
Panelist, “Tread Lightly: Toward Greater CPSC Scrutiny Affecting Your Business,” CLE Webinar, June 16, 2021
Board Memberships & Community Service
Students Run Philly Style, Chair, Board of Directors, Present
Philadelphia Fashion Incubator, Board of Directors, Present
Public Interest Law Center of Philadelphia, Board of Directors, 2001-2011
Publications
Interview subject, "Expert Dialogue – A Look at the Complicated Rules Governing Influencer Partnerships," Beauty Independent, December 18, 2018
"Beauty Products Caught in an Ugly Trade War," Cosmetics Design, July 30, 2018
Co-author, "Counterfeit Cosmetics: Fake Beauty, Real Danger," Law360, April 25, 2018
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Credentials
Education
University of Pennsylvania Law School (J.D. 1998)
Articles Editor, University of Pennsylvania Journal of Constitutional Law
Penn Public Interest Scholar
Bates College (B.A., magna cum laude, 1993)
Phi Beta Kappa
Admissions
Pennsylvania
U.S. District Court for the Eastern District of Pennsylvania
U.S. Court of Appeals for the Third Circuit
U.S. Court of Appeals for the Fourth Circuit
U.S. Court of Appeals for the Ninth Circuit
New Jersey (inactive)