Aliza R. Karetnick

Partner

Philadelphia

Tel 215.864.8367
Fax 215.864.8999

Aliza Karetnick, Practice Leader of the Commercial Litigation and Dispute Resolution Group and Team Leader of the cross-practice Consumer Products and Retail Team, is a trusted legal advisor and trial lawyer with a complex commercial, class action and intellectual-property litigation practice.

Aliza has particular experience working with companies in the personal care, cosmetics, flavor and food industries, often advising manufacturers and retailers that include large, branded companies, independent and emerging companies poised for growth, and myriad industry service providers. Because Aliza monitors trends and invests the time to learn her clients' businesses, she is a true partner relied upon to guide companies through governance and compliance matters, claim substantiation issues and litigation avoidance measures.

Services

Experience

Representative Matters

Represent multinational perfumer and flavor producer in commercial litigation matters, enforcement of nondisclosure agreements, and regulatory matters, including FDA inspections
Defend multinational personal care company in cases involving allegations of false advertising and PFAS
Defend personal care holding company and subsidiary brands in false advertising class actions

Defend large color cosmetics company in class actions involving allegations of false advertising and misbranded product
Represent global flavor manufacturer and distributor in complex commercial dispute arising out of asset purchase
Represent publicly traded global manufacturer and purveyor of packaged foods in trade secrets matters
Defend color cosmetics brand in products liability class action involving talc
Advise haircare manufacturer on FTC and FDA claims issues
Advise flavor producer on FDA issues and "food fraud"
Represent technology service provider in litigation involving application of foreign antitrust and intellectual property laws
Represent color cosmetics contract manufacturer on issues relating to FDA inspections
Represent branded consumer goods manufacturer on labeling compliance and contract issues
Represent national, federated tax exempt organization in Delaware governance and merger dispute
Defend national bank in litigation involving allegations of fraud and breach of fiduciary duty relating to account holders’ Ponzi scheme
Represent national industry association in Administrative Procedures Act litigation relating to Federal Government plan to import pharmaceuticals from Canada
Represent Federal Government before NIST in intellectual property action against private university
Obtained complete affirmance of summary judgment on novel issues in the Third Circuit relating to copyright preemption and claims under RICO, the Computer Fraud and Abuse Act, and the Lanham Act. Collegesource, Inc. v. Academy One, Inc., 2015 U.S. App. LEXIS 1845 (3d Cir. Feb. 5, 2015)
Obtained multiple preliminary injunctions on behalf of Fortune 200 food manufacturer relating to confidentiality and non-competition agreements
Defended closely held weight-loss company in national pattern and practice employment class action opposite government plaintiff
Represented mortgage lender and servicer in complex commercial litigation involving breaches of contract and fraud arising from sale of business unit and valuation of residual assets
Defend large financial institution in multi-party disputes involving Ponzi-scheme-related allegations of fraud

Professional Highlights

Professional Activities

Independent Beauty Association

Personal Care Products Counsel

Cosmetic Executive Women

American Bar Association

Recognition & Accomplishments

The Best Lawyers in America, commercial litigation, 2022, 2023

2017 Diversity Award, Diversity Law Institute

Fellow, Litigation Counsel of America – Trial Lawyer Honorary Society, 2014-present

Speaking Engagements

Presenter, “Class Action Frequent Filers – Plaintiffs’ Targets & Punching Back,” IBA Technical & Regulatory Forum, March 1-2, 2023

Panelist, “Influencing Beauty: What Cosmetics Companies Need to Know in 2022,” 9th Annual Legal, Regulatory and Compliance Forum on Cosmetics & Personal Care Products, May 11-12, 2022

Panelist, “Tread Lightly: Toward Greater CPSC Scrutiny Affecting Your Business,” CLE Webinar, June 16, 2021

Board Memberships & Community Service

Students Run Philly Style, Chair, Board of Directors, Present

Philadelphia Fashion Incubator, Board of Directors, Present

Public Interest Law Center of Philadelphia, Board of Directors, 2001-2011

Publications

Interview subject, "Expert Dialogue – A Look at the Complicated Rules Governing Influencer Partnerships," Beauty Independent, December 18, 2018

"Beauty Products Caught in an Ugly Trade War," Cosmetics Design, July 30, 2018

Co-author, "Counterfeit Cosmetics: Fake Beauty, Real Danger," Law360, April 25, 2018

Related Insights

Credentials

Education

University of Pennsylvania Law School (J.D. 1998)
Articles Editor, University of Pennsylvania Journal of Constitutional Law
Penn Public Interest Scholar

Bates College (B.A., magna cum laude, 1993)
Phi Beta Kappa

Admissions

Pennsylvania

U.S. District Court for the Eastern District of Pennsylvania

U.S. Court of Appeals for the Third Circuit

U.S. Court of Appeals for the Fourth Circuit

U.S. Court of Appeals for the Ninth Circuit

New Jersey (inactive)