Aliza R. Karetnick


Aliza Karetnick is a Philadelphia-based legal counselor and trial lawyer with an international advisory, complex commercial, and intellectual-property litigation practice. She works closely with her clients' management teams and in-house counsel to maximize business objectives by managing and resolving legal challenges.

Aliza has particular experience in the cosmetics, fragrance, and flavor industries, often advising manufacturers, distributors, marketers, and retailers that include large, branded companies, as well as independent and emerging companies poised for growth. Because Aliza monitors industry trends and invests the time to learn her clients' businesses, she is a true partner routinely called upon to act as outside general counsel, guiding companies through regulatory and compliance matters, navigating claim substantiation issues, supporting corporate transactions, and providing employment advice.


Representative Matters

  • Represent large, multinational perfumer and flavor producer in commercial litigation matters, enforcement of nondisclosure agreements, and regulatory matters, including FDA inspections
  • Represent color cosmetics contract manufacturer on issues relating to FDA compliance and inspections
  • Advise haircare manufacturer on FTC and FDA claims issues

Professional Highlights

Pro Bono Experience

Aliza has served as pro bono counsel through the Juvenile Law Center, Public Interest Law Center of Philadelphia, and Philadelphia VIP on cases involving juvenile lifers, individual disabilities, and education rights.

Professional Activities

Independent Cosmetic Manufacturers and Distributors Association

Personal Care Products Counsel

Cosmetic Executive Women

American Bar Association

Recognition & Accomplishments

2017 Diversity Award, Diversity Law Institute

Fellow, Litigation Counsel of America – Trial Lawyer Honorary Society, 2014-present

Lawyer on the Fast Track, The Legal Intelligencer, 2011

Speaking Engagements

"Green, Clean, What's New?" 38th Annual ICMAD FDA Cosmetics Regulations Workshop, New York, NY, May 9, 2019

"Crisis Management: Learning How to Protect Your Brand When Things Go Wrong – Legal Strategies to Prevent and Respond to Counterfeit Product Issues," Sixth Annual Forum on Cosmetics and Personal Care Products – Legal, Regulatory, and Compliance, American Conference Institute, New York, March 29, 2019

Moderator, "Outside Counsel: How Do I Protect My IP?" The Fifth Annual Fashion Law Symposium, Villanova, PA, February 1, 2019

Board Memberships & Community Service

Students Run Philly Style, Board of Directors, Present

Public Interest Law Center of Philadelphia, Board of Directors, 2001-2011

ABA Committee on State Constitutional Rights, Vice Chair, 2001-2003


Interview subject, "Expert Dialogue – A Look at the Complicated Rules Governing Influencer Partnerships," Beauty Independent, December 18, 2018

"Beauty Products Caught in an Ugly Trade War," Cosmetics Design, July 30, 2018

Co-author, "Counterfeit Cosmetics: Fake Beauty, Real Danger," Law360, April 25, 2018



University of Pennsylvania Law School (J.D. 1998)
Articles Editor, University of Pennsylvania Journal of Constitutional Law
Penn Public Interest Scholar

Bates College (B.A., magna cum laude, 1993)
Phi Beta Kappa



U.S. District Court for the Eastern District of Pennsylvania

U.S. Court of Appeals for the Third Circuit

U.S. Court of Appeals for the Fourth Circuit

U.S. Court of Appeals for the Ninth Circuit

New Jersey (inactive)