Jodi A. DeSchane

Of Counsel
Tel 612.371.6225
Fax 612.371.3207

Jodi DeSchane’s primary focus is on trademark, copyright, advertising, social media, and internet-related matters, especially for clients in the banking, retail, restaurant, human resources, consumer products, professional sports, and franchising industries.

Jodi’s experience encompasses all aspects of U.S. and international trademark law, including global trademark portfolio and brand management; clearance searches and opinions; prosecution of domestic and international trademark applications; and opposition and cancellation proceedings before the Trademark Trial and Appeal Board. She has also handled resolution of interparty disputes before trademark offices worldwide; development of domain name strategies and resolution of domain name disputes, including arbitration under the Uniform Domain Name Dispute Resolution Policy; execution of trademark watching and enforcement strategies; drafting license, co-branding, coexistence and settlement agreements; and due diligence reviews. Jodi has broad experience managing and executing software license compliance and anti-piracy programs.

Professional Activities

Minnesota State Bar Association

International Trademark Association – Internet Committee, Rights Protection Mechanisms Subcommittee 2018-2019, IANA Transition Subcommittee, 2016-2017, Whois Subcommittee, 2008-2009

Minnesota Intellectual Property Law Association

Women’s Franchise Network


The IP Book 17th Edition, Chapter: “Developments in European Intellectual Property Law 2018-2019,” 2019

The IP Book 16th Edition, Chapter: “Developments in European Intellectual Property Law 2017-2018,” 2018

The IP Book 15th Edition, Chapter: “Developments in European Intellectual Property Law 2016-2017,” 2017

Speaking Engagements

Speaker, “European IP Law: Significant Developments in 2018,” Midwest IP Institute, September 27, 2018

Moderator, “Aspects of Trademark Due Diligence in M&A Transactions,” International Trademark Association, October 1, 2015

Panelist, “Inside Minnesota IP: Meet the Inventors and Entrepreneurs,” 2015 Midwest Intellectual Property Institute Seminar, September 18, 2015

“Legal Boot Camp for Marketers,” private presentation to Land O’Lakes and its subsidiaries’ marketing groups, April 8, 2014, Speaker

In addition, Jodi was a speaker at these presentations for clients:

“You Be the Judge: Confused by Likelihood of Confusion,” June 5, 2019

“T-CAM Roundtable: Colors, Shapes, Specimens, and More,” May 2, 2018

“Anti-Counterfeiting – Online Enforcement Strategies,” October 25, 2016

“International Trademarks – Updates and Global Strategies,” September 29, 2016

“Exploring ‘Likelihood of Confusion’ Through Recent Federal Circuit and TTAB Decisions,” November 4, 2015

“Tactics Against the Rising Global Tide of Brand Counterfeiting and Copyright Piracy,” May 21, 2015

“T-CAM Developments You Can’t Afford to Ignore: 2014 Year in Review,” November 11, 2014

Mitchell Hamline School of Law (J.D. 2000)

University of Wisconsin, River Falls (B.S. 1995)
Dean’s List