Amy Shepherd Named OnCon ICON Top 10 Marketer

Ballard Spahr Chief Marketing and Business Development Officer Amy T. Shepherd has won a Top 10 Marketer award from the OnCon ICON Awards.

Ms. Shepherd, who has been with the firm for more than a decade, oversees nearly 50 professionals who handle the firm’s business development, communications, events, operations, and marketing technology functions. During her tenure, the firm has seen an increase in return on investment in business development initiatives, social media engagement and followers, and press outreach, and she led and managed the successful launch of the key firm initiatives, such as the COVID-19 Resource Center and Distressed Assets and Opportunities Initiative. Ms. Shepherd is the only representative from the legal industry to have won a Top 10 Marketer award.

“Amy is an indispensable part of Ballard Spahr’s leadership team in driving a client-centric marketing and client development strategy,” Chief Operating Officer Debra S. Lawrence said. “We are thrilled that Amy is recognized as a standout among her peers.”

OnCon ICON Award winners are selected from a pool of nominations, with final applicants decided through voting from peers and the public. Voters were asked to consider the size and significance of a finalist’s impact on their organization, the strength of their contributions to their professional community, the quality of their thought leadership, whether they are innovative in their role, and whether they embody exceptional leadership. For more information, please see OnCon’s methodology and its full list of Marketer Award Winners.

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