panelist

Lynn E. Rzonca, Partner
Ballard Spahr

Program

The ability of entrepreneurs and companies to commercialize new smart fabrics will depend in part on the strength of the intellectual property rights in place to protect innovation. As new products or combinations of existing products emerge, intellectual property protections may have to catch up to the new technology. Michael Petricone, Vice President for Public Policy at the Consumer Technology Association, will lead and join in a dynamic discussion with Lynn Rzonca, partner at Ballard Spahr and expert on the interaction of smart fabrics and intellectual property law, about how smart apparel companies can use intellectual property law to avoid landmines before and after their product launch. In addition, Vikrum Aiyer, Chief of Staff for the U.S. Patent and Trademark Office, will discuss how the USPTO handles new and emerging technologies, especially those that cross existing product categories or create new categories altogether.

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Related Practices

Fashion
Intellectual Property