PrimeSport, a sports hospitality company, acquired CID Entertainment earlier this month for an undisclosed amount.

Atlanta-based PrimeSport sells sports tickets and travel packages for more than 150 teams, leagues and events. Philadelphia-based CID produces music events and tours, such as Bonnaroo, Coachella and Lollapalooza.

General Counsel for CID, Brian McEntee, can thank CID chief executive and founder Dan Berkowitz along with Gregory Seltzer, a business and finance partner at Ballard Spahr, with crafting a deal that keeps CID and its culture in tact along with McEntee's job.

CID continues operating under its own banner, McEntee says, and "the only impact on me is interacting with PrimeSport and assisting them." He explains that Seltzer handled most of the acquisition details, while he worked on due diligence and continued to run CID's day-to-day legal operations. His is a one-lawyer office.

Seltzer says the deal was a fairly standard one as both companies wanted to grow and gain the synergies of combining music production and sports events. "But it can be quite difficult to preserve a culture," he adds.

It was important, though, to Berkowitz that CID's hip, young culture be maintained. So Seltzer wrote covenants into the deal that made sure CID could continue operating separately, with Berkowitz in charge. "It was a prime example of a company really communicating to me as its attorney what they really wanted to accomplish in this transaction," Seltzer says.