Several Pennsylvania law firms are reaching out to companies that may be the next Google or Facebook.

Firms willing to adopt a startup mindset, court the areas’ entrepreneurs and build relationships with the resources they need may be rewarded in terms of profit and law firm culture.

“It’s a long-term commitment. Not every client is going to be successful,” said Gregory L. Seltzer, a practice leader in Ballard Spahr’s emerging growth and private capital practice. “We believe that the emerging growth space can be profitable. But we have to be highly selective and we have to be incredibly engaged in ensuring the success for our clients.”