It appears little action for change is under consideration by FIFA despite corruption investigations underway by U.S. and Swiss authorities and stakeholders and watchdog groups that are calling for reform. Experts say FIFA first has to accept it has a serious problem and then embrace necessary changes to quell concerns of corruption.

“If you are trying to look at the problems and key issues, I think you really need to bring in outsiders,” Ballard Spahr LLP corporate governance attorney Travis Leach, who counsels sports organizations, told Law360. “They can look at FIFA and its internal workings from a really fresh lens and give candid feedback to try to do some meaningful change.”

FIFA previously attempted reforms following the controversial selection process in December 2010 for the host countries for the 2018 and 2022 World Cups, awarded to Russia and Qatar, respectively. But those efforts did not result in major changes and the cloud of suspicion surrounding the inner workings of the organization remains.

“It may be able to weather storms initially,” Leach said. “But if these things continue to happen and they don’t put a collar around it to make fans and endorsement partners satisfied that changes are made, eventually there will be negative consequences.”

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