U.S. companies could see more litigation and higher compliance costs under Federal Communications Commission changes to robocall rules, communications practitioners told Bloomberg BNA.

Robocalls constitute consumers' primary complaint to the FCC, with over 215,000 complaints filed with the agency in 2014, according to agency statistics. The FCC may have been trying to bow to consumer demand for abusive automated calls and texts to be reeled in, but it appears the agency has done it in a way that will restrict businesses' ability to communicate with their customers, said Daniel JT McKenna, a partner with Ballard Spahr LLP in Philadelphia.

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