Pennsylvania Commonwealth Court today heard arguments in Philadelphia for and against the Franklin Institute’s plan to put up an electronic billboard outside their palatial building just off the Benjamin Franklin Parkway.

Franklin Institute attorney Michael Sklaroff describes the proposed sign as modern and modest.
“It’s only six by ten,” he points out. “It’s an accessory sign — it’s not outdoor advertising.”

The court must first decide whether private citizens have the legal “standing” to present a challenge.
The Franklin Institutes argues that its closest residential neighbors live about 700 feet away — out of sight of the sign. But opponents contend they spend lots of time in a park adjacent to the museum.

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Zoning and Land Use