Las Vegas hotel owners take advantage of the city’s many conventions by selling space on their exterior walls to advertisers. They rent their facades to exhibitors looking to reach conventioneers for as much as $250,000.

Lucrative as it is, however, these larger-than-life ads aren’t popular with many. Clark County commissioners are looking to more closely regulate these signs with new rules scheduled to go into effect in October.

In the meantime, county officials are citing hotels for failing to obtain required sign permits.

At the Clark County Zoning Commission meeting last week, Bill Curran, Managing Partner of Ballard Spahr’s Las Vegas office, represented the Marriott and Renaissance. Mr. Curran was hoping to win approval for waivers so that his clients can display the huge advertising during large conventions, which would allow the vinyl signs to be about 5,300 to 6,500 square feet bigger than allowed under current law.

The Commissioners unenthusiastically permitted waivers for six major conventions in 2012.

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