As texting and social media are increasingly replacing other forms of communications, especially among millennials, companies are exploring new ways to engage with their customers. However, utilizing new channels of communication requires companies to assess any potential legal risks associated with those channels. The Federal Trade Commission recently reminded companies that the use of texts and social media may present compliance challenges under the Fair Debt Collection Practices Act.

Topics

In this webinar, our panel of consumer financial services attorneys will discuss how companies can navigate the use of texts and social media to collect consumer debts. Topics will include:
  • Utilizing texting and social media to provide value to your customers in the form of updates, alerts, and providing educational content
  • Avoiding deception when reaching out to your customers—are you really their "friend"?
  • Crafting appropriate disclosures despite character limits and other space-constraints
  • Protecting your customers' financial privacy

Date & TIme

Thursday, May 5, 2016
12:00 PM - 1:00 PM ET

Moderator

John L. Culhane, Jr.
Consumer Financial Services

Speakers

Stefanie H. Jackman
Consumer Financial Services

Kim Phan

Privacy and Data Security

This program is open to Ballard Spahr clients and prospective clients interested in the use of texts and social media to collect consumer debts. There is no cost to attend. This program is not eligible for continuing education credits.

Please register at least two days before the webinar. Login details will be sent to all approved registrants. For more information, contact  Eva M. D'Ignazio at dignazioe@ballardspahr.com.

Register