Speaking before a crowd of 1,300 bankers and lending industry officials this week, Mick Mulvaney addressed what he considers an original sin at the Consumer Financial Protection Bureau: calling itself the "CFPB" rather than its statutory name, the Bureau of Consumer Financial Protection.

Mulvaney, the bureau's interim leader, said he was "trying to get in the habit of now saying the 'BCFP.'" The shift hasn't been easy.

"It's really, really hard to do that when you've said the CFPB for so long," Mulvaney told the audience gathered for an American Bankers Association conference in Washington.

Lobbyists for the financial industry, in recent comments to the CFPB, appear to have made a smoother transition.

Several trade groups representing the financial industry referred to the agency as the "Bureau of Consumer Financial Protection." The comment letters came ahead of the Thursday deadline for feedback about possible retooling of the CFPB’s investigative demands.

Some lobbyists said the wording shifts reflect a deliberate effort to appeal to Mulvaney, who has framed his move to rebrand the agency as a statement of fidelity to the statute. In the past, Mulvaney has criticized the bureau for going beyond the mandates laid out in the Dodd-Frank Act.

There are earlier examples of the Consumer Bankers Association addressing the agency as the "Bureau of Consumer Financial Protection," including a comment the group submitted with the American Bankers Association in December 2016.

On Friday, Ballard Spahr Partner Richard Andreano, Jr., who heads the firm's mortgage banking group, noted in a blog post that the agency—he used the acronym "CFPB"—"is now referring to itself as the 'Bureau of Consumer Financial Protection.'"

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