Ballard Spahr
Podcast

Targeted Marketing and Fair Lending Risk

by the Consumer Financial Services Group
November 21, 2019
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In this podcast, we examine the fair lending risk to financial services providers that use targeted marketing. After reviewing what targeted marketing is, the forms it can take, and current litigation, we discuss the potential fair lending claims and the options available to providers to reduce the fair lending risk created by the use of third-party targeted marketing platforms. 

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