In the heyday of the video-sharing service Vine, Kayla Newman, a Chicago-area teen, birthed a new catchphrase for the millennial generation with two words—"on fleek." Her original video had 20 million views on Vine, and on Instagram the hashtag "#onfleek" was mentioned over 200,000 times. Shortly thereafter five different third parties, including the teen, applied to register the phrase "on fleek" at the U.S. Patent & Trademark Office (USPTO). Read More

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