Aliza R. Karetnick


Aliza Karetnick, Team Leader of our cross-practice Consumer Products and Retail Team, is a trusted legal advisor and trial lawyer with a complex commercial, class action and intellectual-property litigation practice.

Aliza has particular experience working with companies in the cosmetics, flavor and food industries, often advising manufacturers and retailers that include large, branded companies, as well as independent and emerging companies poised for growth. Because Aliza monitors industry trends and invests the time to learn her clients' businesses, she is a true partner often called upon to guide companies through governance and compliance matters, claim substantiation issues and litigation avoidance measures.


Representative Matters

  • Represent large, multinational perfumer and flavor producer in commercial litigation matters, enforcement of nondisclosure agreements, and regulatory matters, including FDA inspections
  • Represent color cosmetics contract manufacturer on issues relating to FDA compliance and inspections
  • Advise haircare manufacturer on FTC and FDA claims issues

Professional Highlights

Professional Activities

Independent Beauty Association

Personal Care Products Counsel

Cosmetic Executive Women

American Bar Association

Recognition & Accomplishments

The Best Lawyers in America, commercial litigation, 2022, 2023

2017 Diversity Award, Diversity Law Institute

Fellow, Litigation Counsel of America – Trial Lawyer Honorary Society, 2014-present

Speaking Engagements

Panelist, “Tread Lightly: Toward Greater CPSC Scrutiny Affecting Your Business,” CLE Webinar, June 16, 2021

Panelist, "Green, Clean, What's New?" 38th Annual ICMAD FDA Cosmetics Regulations Workshop, New York, NY, May 9, 2019

Presenter, "Crisis Management: Learning How to Protect Your Brand When Things Go Wrong – Legal Strategies to Prevent and Respond to Counterfeit Product Issues," Sixth Annual Forum on Cosmetics and Personal Care Products – Legal, Regulatory, and Compliance, American Conference Institute, New York, March 29, 2019

Moderator, "Outside Counsel: How Do I Protect My IP?" The Fifth Annual Fashion Law Symposium, Villanova, PA, February 1, 2019

Board Memberships & Community Service

Students Run Philly Style, Chair, Board of Directors, Present

Philadelphia Fashion Incubator, Board of Directors, Present

Public Interest Law Center of Philadelphia, Board of Directors, 2001-2011


Interview subject, "Expert Dialogue – A Look at the Complicated Rules Governing Influencer Partnerships," Beauty Independent, December 18, 2018

"Beauty Products Caught in an Ugly Trade War," Cosmetics Design, July 30, 2018

Co-author, "Counterfeit Cosmetics: Fake Beauty, Real Danger," Law360, April 25, 2018



University of Pennsylvania Law School (J.D. 1998)
Articles Editor, University of Pennsylvania Journal of Constitutional Law
Penn Public Interest Scholar

Bates College (B.A., magna cum laude, 1993)
Phi Beta Kappa



U.S. District Court for the Eastern District of Pennsylvania

U.S. Court of Appeals for the Third Circuit

U.S. Court of Appeals for the Fourth Circuit

U.S. Court of Appeals for the Ninth Circuit

New Jersey (inactive)